Content is King

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Content is king

Content is King, sure, but when it comes to becoming an
influencer, collaboration is everything. That means you have to
be willing to put yourself out there and to always be on the
lookout for networking opportunities.

Join relevant forums and social groups, including popular groups
on Facebook that is focused on your niche. Not only will the
help you get to know other influencers, but it will also put you in
touch with their following, and help you figure out what kind of
content to create that will be well received.

Collaborating early on isn’t always easy, especially if you are
targeting established influencers who’ve already done the work of
building a following and solidifying the foundation of their brand.
Instead, focus on seeking out possible networking opportunities
with people who are at the same level as you.

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Keep it simple! Collaboration doesn’t have to be a difficult
venture. Consider guest blogging on popular websites in your
market, provide content to seasoned bloggers who may then offer
future networking opportunities.

Later, consider co-creating a digital product, or offer to feature
someone on your growing channel.

The size of your audience does matter, especially when it comes
to landing networking opportunities with seasoned professionals,
but the level of engagement matters just as much.

If you can show an influencer that you have an avid audience and
that you’re dedicated to providing value within the market, you’ll
increase your chances of being offered joint venture partnerships
that can help you take your business to the next level.

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And of course, collaborating with influencers only helps boost
your brand power. Associations are everything when it comes to
online business, so by partnering up with someone who has an
existing following you’ll be able to tap into their tribe and further
your own brand awareness!

Micro-influencing (a term referring to those with smaller, yet
engaged audiences) is the first step in building your profile and
boosting exposure, so start off small and formulate a plan that
helps you align with others in your market where you can help
each other grow.